10 February 2014

Box-Office Update; "Lego" provides franchise building-blocks

It was a great weekend for Warner, as “The Lego Movie” opened in first place, topping already hefty studio expectation. With a 90%+ Rotten Tomatoes score, the movie has been a firm hit with critics, but audiences rallied around the wacky family comedy this weekend to gift “Lego” a $69.1 million start. With word of mouth seemingly so strong, the picture should be a box-office fixture for weeks to come. We’ll have a better idea of its ultimate potential after the sophomore drop-off, but at this point I wouldn’t bet on a huge dip. It looks set to build (geddit?) momentum over February, and already has a sequel in the bag.

George Clooney’s “The Monuments Men” also exceeded early buzz, despite uneven reviews. The film managed a respectable $22.7 million for 2nd place, clearly providing an appealing counter-programing option to “Lego”. With the Oscar nominees starting to drift out of the charts (until the ceremony in March instills renewed interest), “The Monuments Men” should be able to clear $50-60 million without much fuss. Box-Office champ of the past three weeks “Ride Along” was in 3rd (crossing $100 million), whilst “Frozen” held in fourth, remarkably catching another $6.9 million on its 12th week of release. With a $912 million total and a few territories left to open in, the Disney hit could potentially trouble the billion dollar club. We’ll see. In 5th “That Awkward Moment” held better than I expected, although its current $16 million two-week haul is unlikely to have executives fist-pumping too aggressively. 

“Lone Survivor” was in 6th with a $112 million total, whilst new release “Vampire Academy” continued the current non-“Hunger Games” tradition of being based on teen literature, incurring derision and making no money. Its $4.1 million debut marks the beginning of a very swift end. The rest of the top ten are below

Box-Office 9/02/14

1. The Lego Movie - $69.1 million
2. The Monuments Men - $22.7 million
3. Ride Along - $9.4 Million
4. Frozen - $6.9 million
5. That Awkward Moment – 5.5 million
6. Lone Survivor - $5.3 million
7. Vampire Academy - $4.1 million
8. The Nut Job - $3.8 million
9. Jack Ryan: Shadow Recruit - $3.6 million 
10. Labor Day - $3.1 million

An article by Daniel Kelly, 2014

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